For undergraduate and graduate courses in marketing management.
- Authors: Philip T. Kotler, Kevin Lane Keller
- File Size: 54 MB
- Format: PDF
- Length: 832 pages
- Publisher: Pearson; 15th Edition
- Publication Date: January 6, 2015
- Language: English
- ASIN: B00SZECLUA
- ISBN-10: 0133856461, 9789332557185, 0133856607
- ISBN-13: 9780133856460, 9789332557185, 9780133856606
The gold benchmark for today's marketing management college student. Stay on the leading-edge with the gold standard textbook that shows the latest in marketing theory and practice.
The world of marketing is changing daily –and in order for students to have a competitive edge, they need a ebook that reflects the best of today's marketing theory and practices. Marketing Management, 15th Edition, (PDF) is the gold standard marketing text because its matter and organization consistently reflect the newest changes in today's marketing theory and practice.
The Fifteenth edition is fully incorporated with MyMarketingLab and is updated where appropriate to provide the most current, comprehensive, and engaging marketing management textbook as possible.
P.S. Contact us if you want Marketing Management, 15th Edition, Test Bank or other instructor resources.
NOTE: The product only includes the ebook Marketing Management 15e in PDF. No access codes are included.
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