The 22 Immutable Laws of Marketing – Al Ries/Jack Trout – Audiobook

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The 22 Immutable Laws of Marketing (audiobook) says that there are laws of nature, so why shouldn't there be laws of marketing? As Jack Trout and Al Ries – the world-renowned marketing consultants and bestselling authors of Positioning say, you can construct a powerful airplane, but it'll never leave the ground if you ignore the laws of physics, particularly gravity. Why then, they ask, shouldn't there also be laws of marketing that should be followed to launch and maintain successful brands? In “The 22 Immutable Laws of Marketing“, Ries and Trout provide a compendium of 22 innovative rules for understanding and succeeding in the worldwide market. From The Law of the Category to the Law of Leadership to The Law of the Mind, these invaluable insights stand the test of time and present a clear path to profitable products. Violate them at your own risk.

Ries and Trout, authors of a number of the hottest titles in marketing published during the last decade (Marketing Warfare, LJ 10/15/1985; Bottom-Up Marketing, McGraw, 1989 and Positioning: The Battle for Your Mind, Warner, 1987), continue the same breezy style, with a number of anecdotes and insider views of contemporary marketing technique. The premise behind this audiobook is that for advertising methods to work, they must be in tune with some quintessential force in the market. Just as the laws of physics define the workings of the universe, so do successful marketing programs conform to the “Twenty Two Laws.” Each law is presented with illustrations of the way it works based on actual corporations and their advertising and marketing strategies. For instance, the “Law of Focus” states that the most powerful idea in marketing is “owning” a word in the prospect's mind, for example, Nordstrom's owning service and Crest's owning cavities. The audiobook is enjoyable to listen to, contains reliable info, and needs to be procured by all libraries and business schools. It will indeed be requested by readers of the authors' earlier titles.

“Trout and Ries, authors of some of the most popular titles in marketing published during the last decade, continue the same breezy style, with lots of insider views and anecdotes of contemporary marketing strategy…The audiobook is fun to listen [and] contains solid information.”

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